How do I turn off advertising measurement on the website?
Open the privacy page and use Turn off advertising measurement. The current implementation enables measurement by default on eligible visits, respects supported GPC or Do Not Track signals, and remembers an explicit refusal in that browser when storage is available.
Use the dedicated advertising control
The privacy page contains the control associated with TikTok advertising measurement and explains what the current choice means. Turning it off uses the refusal path, clears pending browser events, and asks the supported measurement flow to withdraw permission for further delivery. This is a measurement preference, not a Stop bot or Cancel subscription action. You can therefore distinguish the privacy choice from your operational access decisions instead of assuming that ending a game session automatically changed how a later website visit is measured.
Understand the scope of the saved choice
The refusal is remembered in the current browser through its local preference state. Another browser or device may have a different stored choice. Clearing browser storage can also remove that remembered decision, so check the privacy page again afterward if you rely on an explicit refusal. Supported browser signals are handled separately and can prevent activation even without a saved choice. Do not describe a refusal on one phone as a verified account-wide setting for every computer you might use later.
Read the current data explanation
The published notice describes the pixel and Events API, connection and browser information, advertising identifiers, retention periods, and pending deliveries. It says Epic credentials, names, emails, and card details are not added to those advertising events. That is a specific statement about this event flow, not a promise that all other service records disappear when measurement is disabled. If the control does not reflect your choice, report the browser, visible state, and any storage restrictions without sending advertising tokens, private links, or account credentials.